Reasons why mobile app development services are utilising ML and AI?

We are already testified the fact that more and more business owners are ready to hire mobile developer to get apps built with the most latest technologies. To add further to this, we can say that ML and AI are the most recent technologies that are being integrated into the apps these days. Both AI (Artificial Technology) and ML technologies are being integrated into the apps with unique features and functionalities.

No doubt that every business owner want to get an app that is able to bring more profits and revenue to the brand or company.

In recent months, people have talked about the introduction of AI as well as ML into smartphone apps. Various companies offering mobile app development services have started to take it seriously and expand their customer base by providing highly dynamic and robust mobile applications. This is a completely new experience for updated smartphones. In addition, the integration of machine learning technology makes it an effective combination of interactive devices and intelligent operations.

Nowadays, the universal era is over. It’s time to make these things more attractive to customers. As a result, mobile application developers combine machine learning and artificial intelligence with mobile applications, changing user experience and making quick decisions.

Technology enthusiasts do not believe that artificial intelligence is just mobile technology, but it is a new trend in mobile application development.

Yes, you heard it right. ML and AI are the best ever two technologies that have become the trend lately and the best part is that these two have managed to be on the top of the list from quite a few time now.

Despite the rapid flow of many new technologies, such as Chatbots and Virtual Reality, mobile applications and devices are not built without machine learning or artificial intelligence. In short, all industries, including technology, telecommunications and media, are changing dramatically mobile technology due to the immediate version of mobile applications and devices.

Benefits of ML and AI in the smartphone apps:

● App UI personalised to user needs:

There are many mobile app development Dubai companies claiming to provide individual applications to businesses. Indeed, they can achieve this goal, but artificial intelligence has proven that users can benefit from customizing event-based location tracking mobile applications with even more success rate. Therefore, you will never have to worry for your business app again that whether the user will like it not! An app with amazing AI features will put your app users in awe! As they will be more and more excited to learn about your app features and will use it regularly.

Also Read: How to create a creative app personalised to user needs?

Machine learning: How do mobile apps improve mobile experience?

Review statistics collected -

On average, 40 percent of US companies use Machine Learning (ML) to improve marketing and sales. 76% of companies were growing sales targets with Machine Learning last year. In addition, European banks are using mobile applications with Machine Learning to increase product sales by 10%.

● User behaviour prediction:

Machine learning applications can help marketers understand user searches and behaviors by looking at inforhire mobile developermation of different sizes. The information can be categorized by age, gender, search request, location, application density, etc. By using data that is not included in such a list, you can evaluate the extent to which users are interested in using the application.

● Relevant advertising campaigns:

Machine Learning (ML) helps the marketing team of the company to run relevant ads for a particular customer. So that, the user is not getting irritated when they see an ad that is completely not to their liking. Therefore, it is really essential when you hire mobile developer To run your ads, your ads will be shown to the right audience and at the right time. Most companies already use machine learning to create a Placement Manager (DMP). Seamless marketing with personal machine learning is a challenging task. In this way, marketers can target display ads and receive personalized messages.

● Long-term user commitment:

Why a business owner and the team of the brand thinks of the strategies is because they want to offer the best technology apps to the users. Every entrepreneur has the zeal to grab the best technologies in the first place so that the rivals are not able to win over the target audience first of all. This calls for the company owner or the marhire mobile developerketing team to hire a company offering mobile app development services in the best way possible. Also, the company should have the experience to create such mobile apps with Artificial Intelligence (AI) and Machine Learning (ML).

● Smart Chatbots:

This is mostly used for automatic chat through chatbots. People find it easier to chat with the chatbots so that they don’t have to wait for the agent to talk to them regarding any queries. Main issue with traditional system of chat with the company executives or representatives is that there maybe a long queue which irritates the customer easily. In this case, the user of the app will not try to use the app again. Rather, he will look for other apps with fast customer care chat services. Integrating Artificial Intelligence (AI) helps to take care of the big amount of customers and clients whose issues need to be addressed on time.

Conclusion:

Nowadays, all the business owners are aware enough of the fact that the users choose apps based on the ease of experience and smoothness of the app user interface once they download the app. The decision to keep or not to keep the app on the smartphone is based on the fact that how easy it is for them to use the app and which features are unique as compared to the similar apps that the person may have downloaded in the past. A business gains an edge over the rest of the brands or the companies when a latest technology is implemented into the app when they hire a company offering the best mobile app development services after keeping in view the factors that need to be considered while hiring the best company.