Important Benefits of Integrating a Chatbot with Your Business Website
In recent years Chatbots have become very popular. Many businesses have already started using them to provide customer assistance to their website visitors. Chatbots basically allow conversations with people. Some are made to reply to basic questions, while others are more advanced and can even understand complicated questions. They are purely new ways to communicate and deliver the brand message across. That’s why many brands like American Express, H&M and more are using them to enlighten their customer experience. Now chatbot technology is being adapted and merged with many emerging technologies like Artificial Intelligence and Machine Learning.
But there so many people who contact Software Development company or website development company to build their website, still do not yet understand the true potential of chatbots. Therefore, in this article, we are going to discuss about some of the top chatbot benefits for businesses.
Importance of Chatbots in Today’s World
75% of the internet users use Facebook, Telegram etc. which have inbuilt chatbots. Hence one of the ways your business can take advantage of a chatbot is to integrate it with your business website. Chatbots have got wide adoption globally in very less time. They have provided new and innovative ways to communicate with people in this modern world.
Normally a Chatbot is a software program developed by Web Developers or software developers and powered by AI and many other concepts and technologies. With the help of Chat interface, it tries to stimulate a real-time interaction with the users. Basically it works like a real person while in conversation to a customer or a user. Chatbots are based on machine learning which allows them to react to the written and spoken texts for delivering a service. They use AI to understand commands, statements and even language. By learning they become more intelligent as they do more conversations with the users. That’s why chatbots have become an important part of businesses nowadays. That’s why large number of web development companies have adopted this technology into their websites.
Let’s now discuss about the various benefits of using Chatbots for Businesses in 2019: -
To Keep Users More Engaged
If a web application wants to achieve success, then one of the most important thing is that it should keep users more engaged with its brand through its website. A normal conventional customer service interface generally provides more information than it receives anything from the users. But the chatbots provides only a part of the information at a time and can drive the interaction based on the information which users provide at each specific time. Hence, chatbots do not provide customers any irrelevant and unnecessary information and keep the customers on the website platform for long time while conversing with them from time to time.
Available and Accessible 24*7*365
Now the days of waiting long hours in a queue to get the next available operative and becoming frustrated in the process if the support take very long, are gone as modern day chatbots can now interact with any customers 24 hours a day and 365 days a year. Chatbots are already replacing many live chat systems and other forms of inefficient contact methods like phone calls and email supports. Chatbots are also used to improve the customer satisfaction levels and to help businesses to get higher rank in the industry.
Can Handle Large Volume of Requests or Conversations at the Same Time
Humans have certain limitations and they can only communicate with a single individual at the same time while, on the other hand, chatbots can simultaneously talk to thousands of users or customers. It doesn’t matter how many people are interacting with your website or what’s the time of day now, a chatbot is capable to talk to all of the users or customers at the same time and can give satisfactory answers to their questions simultaneously. Due to this benefit, already so many companies like Dominos and Taco Bell have already started using chatbots to arrange their delivery parcels for the customers.
Can Provide Better Understanding of Users/Customers
For most of the companies, customer service plays a major role in managing their businesses. And for further growth of your company, you need to know what your customers want so that you can deliver the same to them. With the use of Chatbots, you can easily get insights about what your customers are looking for so that you can provide the improved and required service and offers which will result in higher sales and higher profits. You can also use the data which you collect from chatbot to provide customized experiences for your customers as this data will give you a relative view of what users like the most.
Chatbots Can Save Lots of Time of Companies by Answering FAQ
Most of the companies have answers to their general FAQ at their websites. They give them on the website so that the customers can read them and don’t feel any need to write email or call the company for answers to these FAQ. But it has been seen that most of the customers don’t read these FAQs. In this scenario, chatbots can help companies a lot and can save lots of their time by answering the general FAQ’s of the users and customers. We all know the importance and benefits of FAQs on the website. A chatbot can certainly help businesses simplify the process by answering all the FAQs and the related questions automatically.
Chatbots Require Very Less Maintenance
Once you have created and setup a chatbot on your website, you would require very less or even no maintenance for it. Small businesses can even develop a predefined script for various functions like giving an update on an issue, providing suggestions to end users and more. This will require little initial investment but soon will have almost no maintenance cost and it will live on the website for months and years.
Chatbots Are Platform Independent
One of the main important benefit of chatbots for businesses is that they are flexible in their approach and are platform independent. That means they allow businesses to serve their customers on almost every platform and good thing is that they are native too. Hence it is quite easy to adopt a chatbot to different platforms and integrate them into your already running and existing IT infrastructure at your premises.
Chatbots Provide User-Centric Analytics and Data Collection
Chatbots can provide you with user-centric analytics and data collection as they can help you record valuable data, trend and other parameters which can help you to determine the efficiency of the sales process. You can also use its features to adjust existing processes and responses accordingly. Good thing is that Chatbots collect and record the data continuously thus always provide you with latest analytics and trends in the market related to responses on users on your business website.
We have just discussed some of the topmost benefits of Chatbots for Businesses in 2019 if these businesses implement them in their business websites. One thing is clear that the chatbot benefits are way more than effect of investing money into building chatbot software. Recent survey by Business insider says that more than 80% of the businesses would need chatbots by the end of 2020. Hence you should also start working in this direction if you have still not started. Chatbots are going to evolve over time and would provide more opportunities for the companies in future. If you have just started out the business, then it is recommended that you build a chatbot too for your business website and witness the high number of customer engagements and the benefits coming to your business in near future.