13 Ideas Why a Cafe in Dubai Needs a Website

A cold winter morning with a desire to sip up your favourite coffee. Those morning pancakes and the drop of running syrup — doesn’t this make your heart lure with excitement.

But the only issue here is that the restaurant which you desire to order from, they do not have the website and they are nowhere around the web.

Let’s swap the roles -you are that restaurant owner, and you just lost a customer only because you had no web presence for the product you are selling.

Web Development Company around the globe that spend hundreds of dollars to make a restaurant website and promote online business. Some websites can amaze visitors and evoke a certain interest to bring the client to your restaurants.

A website would give your audience a controlled way to portray an image of the business as they would like it. Providing your customer with an idea about the atmosphere would give them more clarity.

Thus, to grab that audience attention here are some of the reasons that would convince you on why you would need a website.

First Few Important Steps of Building a Website

Web Development Companies in Dubai should make sure that you make it easy for strangers to find the website on the internet. The best thing is to choose a simple and straightforward name for the website. Some key and necessary information for your website would include:

• Physical address
• Email
• Hours of operation
• Phone Number
• Clear directions to your restaurant

Construct your website that is interesting and bring people to come to visit your place. Involve pictures for your place and of the employees as well. Include the pictures of the dishes. These pictures are like a marketing tool which you advertise your business on the internet.

Why should I have a Website at the very First Place?

So now the question is why should you give your full attention to the fact that you should have a website at the very first place. While there is a general benefit for every business in constructing a website, there are a number of specific advantages that tend to benefit the user. Here are some reasons that would make Web Developer in Dubai build that needed website.

1. Awareness and Recognition

When people are looking for information on the website all they would look is at the web. It is really important that if someone is looking for a business then they should be eligible to find the information. They can quickly do so with the help of a website.

According to Google, 80% of customers use search engines to research businesses in their local area, and half of these people visit a business they’ve looked up within the next 24 hours.

The website tends to provide awareness to the audience that you want to serve and you wish to witness. Not only this but it also provides the other with the knowledge of their competition in the market and helps them know what they should be improving in their website or maybe in their cafe for that matter.

So even if you are starting up your business then is the right time for you to think about the construction of the website. For the startups, you guys have got a good chance of ranking highly against established names if you have a good website.

2. Improvement in Search Ranking

Cross your heart on this that if you are constructing a website for your business then you would be completely indulged in your search engine optimization (SEO)

The reason for this is that search engines tend to help the user become visible on the web. For example: if your website shows for someone searching for “late-night cafe” or “family-friendly restaurant” then it would appear with your platform.

This is going to bring conversions to your website. It is all about showing up in the local searches whether someone is on the go or they or if they are looking for something larger. It is always better to optimize the site with SEO guideline and tactics that would help them with the audience and it being SEO friendly. But it is not the game of one single day; you need months of dedication and work on your website.

3. Constructing a Trusting Brand Image

Believe it or not, but a website constitutes to be the very first impression of a potential audience. A website tends to provide massive control of the image and upholding of any business. Be it a restaurant or a cafe — website acts as a face to the audience out there.
It presents the cafe or a restaurant with the platform to tell them what their story is, and that too in their own words. The audience then tends to get a perfect idea of who the user is, as well as take an idea of the overall atmosphere that is there in a restaurant. Hire Website Developer that believes in any potential customers demands to know what to expect. When it comes down to the restaurant they tend to involve a high-quality picture of menu items and the restaurant. This manages to fetch customers and audiences to their website. This is also a good opportunity to show how much the staff is appreciated by involving pictures and bios of management, lead chef, etc.

4. Website Improves Trust and Loyalty

Before any customer visits your restaurant or your cafe, they desire to know what other guests thought of it. Don’t let any third party be their own source of data or information about your cafe or your restaurant. According to research, 84% of the audience trusts customers reviews or feedback and then they tend to make the decision.

The website that you have constructed — it is the perfect place to construct that trust and in your brand with testimonials. Not only this, but the user also add Google business page review directly to the website. This would make your review more legitimate rather than forging, copying and pasting of the data.

5. Easier to Maintain the Database of the customer

Having a website means that you have control of your customer database. Think about it — it would be really easy for the website owner to have complete control of the exciting news of the events that you would be sharing on the website. If you have the database of your audience all you need to do is send a personalized mail or invitation to the audience. More or less the user can even do a social media marketing campaign.

A website tends to provide basic information about the customers that you desire to serve. Also with the help of polling and several questions you would know what exactly your customer needs or wants from your restaurant or food joint.

6. Mobile-Friendly Websites

There are businesses that desire to get more and more clients to their place. Over the last couple of years, the clients tend to use mobile phones, smartphones, tablets and systems that are technology-driven. At some points not being responsive or mobile-friendly is like losing customer base. This is not only going to affect the business and the product that you are selling, but it is also going to lower your traffic. Note that being mobile-friendly means more and more customers across different age groups.

Very often when it comes down to another city in business, mobile-optimized website means new clients with fewer efforts. Therefore, the biggest reason to have a restaurant website a mobile-friendly website is the conversions.

7. Helps in Promoting Other services too

Does your cafe offer catering or host any types of parties? The audience that you are serving probably won’t know about all of your other services until you make them public and on the web.

In other words, the Website is the place where they would learn about it. Therefore, software companies in Dubai should make sure that they tend to keep your website up-to-date with everything that they need to offer. A website is a one-way strength to the brand that you are serving and it also tends to keep the customer in loop about the services that you wish to provide to them.

8. Personalize it as you want

Facebook and many other websites like Zomato, Swiggy and FoodPanda are very generic when it comes to a restaurant website. Each of these platforms has the same information and data on their page. A cafe or a restaurant website enables the audience and their user to share the content of the data that they feel is relevant and important. The user can conduct it as a personal and representative of the restaurant and the cafe so that the system can get an idea of what to expect. The user is also eligible to post pictures of the restaurant, food, decor, and events.

9. You can maximise your online marketing

Restaurants rely based on customers and audience more than any other management. This is particularly accurate in the more modest seasons when the viewer would favour staying home. Having a website enables the user to post the menu, dishes, and make updates to their online list. This then tends to hold the regulars coming and invites of the new business. A website also serves as a home base to lead people from Facebook, Zomato and other advertising streams. The user can also construct a mailing list to transfer out specials, new menus and newsletters to maintain the customers informed, engaged, and most importantly, yielding.

The website owner can also involve a blog to write about subjects relevant to the business or industry. A blog or a write up can serve to improve the restaurant, particularly if the host events. It also provides an impression of the restaurant’s ambience and enhances Google ranking by keeping the website current.

10. Being Professional is not a Choice.

When you start your own business venture it becomes really confusing about when to be professional and when to be friendly. There are many restaurants, that seems to be an expanding the number of amateur endowments out there that often offer inadequate service with even more critical food.

Thus, having a platform presents the audience to look more expert and reliable. If the user takes time and invests energy into building a well planned, uniform online experience for the guests, then the customers would tend to realize that the assistance they’ll get at the restaurant can only be better.

Websites like Yelp tend to have really amazing reviews for the restaurants that serve better. If the restaurant does not have a website, then chances are that their web presence is limited to those reviews (which can be negative as well as positive), where one bad experience or extravagant customer could cause critical harm to the business.

Note that for every 100 people that tend to have a fabulous experience at a restaurant, only several of them would actually take the time to review it. However, almost everyone that has even imperceptibly troubled expertise would take to a review site to post about it. A restaurant’s website is a spot where the user tends to control the reputation and deal testimonials from happy customers and also the regulars.

11. A whole new customer base

The way the web development company designs the website can drastically improve the type of customers that the restaurant draws. Granting the restaurant as a prestigious exquisite dining endowment won’t bring a young millennial group at happy hour. Despite, using web design to grant the restaurant as an active, cosmopolitan region will expand the customer base and open the food to a whole new public.

Now that the user has received and also convinced you to construct a website for the restaurant, it’s time we bestowed them with a super super-easy and straightforward way to do it.

The audience is going to glance at the social media accounts and website to know about the restaurant. The site is going to be the perfect platform to refresh them with all the new menu things, dishes, address, hours of service, events, seasonal hours, etc.

But before anything make sure to always make it a precedence to check that information on your website is accurate frequently. The reason is that nothing is more frustrating for the customer to provide with incorrect data. It’s also predominant that the user tends to get web content writing assistance that comprehends what type of content the brand requires. Not only this, but they need to make sure that they coordinate with SEO efforts because the content is one of the significant factors that can determine its conclusion.

12. Sell Gift Cards

The audience tends to get attracted to the platform that offers things to them, which is alluring and opportunity grabbing. In other words, with the construction of the website, the user can enable online selling; they can also sell gift vouchers online. This can assist drive more business, particularly around the festive season or other events where the audience tends to be experts for gifts.

13. Dealing with Feedbacks Directly

No matter if they are compliments or complaints, learning how your restaurant is performing is one of the most important things that a website owner needs to know. Thus, dealing with customer feedback pages on your own is what can only be achieved while you have a website. With a website, the user tends to have a feedback page where people tend to post their comments and then respond directly rather than surfing online and going on different platforms.

In the Nutshell

Know that if you still do not have your own website for the restaurant that you are serving then you are missing out on a lot of traffic and audience. These points and tips are going to provide you with a lot of inputs and advantages. We hope that this write up has provided you with all the necessary information.

If you have any doubts regarding the following topic then you can write to us on the comment section below. Our experts would give you all the required answers and resolution.

Originally published at https://www.xicom.ae on March 3, 2020.